Using
calendars as a marketing tool didn’t start with Pirelli Tyres - although the
fact that I remember that particular series undoubtedly dates me badly. Robert Smail and Sons were producing and distributing
a calendar from at least as early as 1879.
The early editions were printed letterpress albeit multi-colour affairs
with elaborate borders. However once the
business was able to undertake lithographic printing the calendars became quite
elaborate affairs. The National Trust
for Scotland continues the
tradition by producing an annual calendar based the design of the calendar from
100 years ago. All that we change is the calendar
itself everything else remains as it was 100 years ago - so don’t rely on the
postage rates given in the margin. The
2012 Calendar can be bought in our shop which will be open between now and
Christmas although the Printing Works closes at the end of October. The shop opening times can be found in the previous
blog. The calendar can also be supplied by mail order - email smails@nts.org.uk for more information.
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